I had the privilege to redesign American Backflow Specialties’ website. This project had some very specific goals: showcase existing products, visitors needed to be able to have easy access to repair kits and spec sheets, and it should have a clean American feel. As part of the website redesign, we showcased their product catalog and added a lot of digital marketing tools. This new site is fully responsive and has industry standard SEO practices integrated into every page. American Backflow Specialties is the world’s #1 source for anything backflow prevention assemblies, testing equipment, enclosures, tools, accessories and repair parts since 1988.